Our Story

Our roots were humble but from the soul. A handful of blank tees and a heart full of love for our true passions. We've grown together, a bunch of friends with the same clear vision: to create cool t-shirts and the best printed clothing that reflects exactly who we are and how we feel about the things we love — and to be the best at doing it. 

Our passions all stir a blaze from within each of us - Mike's obsession for 4 wheels and Hot Rods, Steve's road trips on his awesome motorbike, Todd's legendary Surfing stories (that guy is a Lionheart!), Joe’s slick Skateboard tricks and Pete's the cycling nut. We also have Boxing & Jiu-Jitsu blood.  

We live life and love life and live for our passions (and our families...big love to y'all) and we kinda wear it on our sleeve.

All our products are designed and printed with love and care. We have an awesome partner in Detroit, MI who work with us to print and ship most of our apparel products. Our footwear is printed and shipped from our innovative and dynamic Estonia partner based internationally.  

Any product that ships out that isn’t perfect, we will replace FREE of charge as quality is super important to us. You can be assured you will receive a quality product from us and we know you'll love them as much as we do!

Read about Our Brand Inspiration 

BoxingMMAMotorcyclesClassic MotorbikesMotorcrossSurfingSkateboardingMotorsportMuscle CarsCyclingHot RodsSurf The Wave